Building off awareness and alignment, we want people to get out and explore the innovative things already happening in their city, and connect with a network of people working towards making their cities amazing, unique places to live.

A city’s downtown is the heart of its community; a gathering place for local commercial and civic activities. This concentration facilitates business, learning, and cultural exchange, and creates unique opportunities that can cater to our city’s environment and people. A neglected downtown removes our sense of civic identity, but it also offers us the opportunity to rebuild and recreate those perspectives and relationships. 

Our map of Prince George chooses to highlight and celebrate businesses and places invested in revitalizing our downtown. These are places and people that are actively engaging with the community to redefine the reputation of downtown, and are working to make the kind of city they want to live in. Our downtown and our identity is malleable, we just need to shape it!